Print vs. online? To boost or not to boost? Facebook or Google? Impressions, engagements, and clicks... what do these numbers mean?
In this presentation and workshop led by Becca Brown, founder of Uppercase Industries marketing consultancy, we'll dive into these questions and more to explore how small business owners and solopreneurs can make the most of their budget in the evolving landscape of modern marketing. We'll begin with a review of basic techniques that should be in your marketing toolbox. Then, we'll cover: what's worth investing in and which free marketing tools are actually worth your time? How do you build systems to manage it all? And most importantly, how do you know if it's actually working?!
Drinks and light snacks will be served, and attendees can peruse vintage fashions provided by Billie Jean Vintage before and after the workshop.
Vermont Womenpreneurs is a proud supporter of this collaborative workshop.